OZO, PLANT-BASED PROTEIN

Ozo, a new and ambitious plant-based protein, wanted a launch campaign that would help consumers looking to make the swap for something a little healthier feel like less of a big deal. In response we helped to create a safe space for the flexitarian who wanted all of the taste & protein without any of the judgement associated with plant-based options. Social display units were created to announce and educated on the product followed by 2 30 second OLV spots focusing on the everyday moments for OZO, 'Oh so OZO'.