Interflora wanted to capture the attention of a younger demographic leading up to Valentines day. In 2014 that meant advertising on Facebook, where I created a campaign titled 'Getting Some' to generate awareness as the day approached, through tongue n cheek humor. The names we put in the posts were carefully researched as we selected those most popular back when our target market was born to increase share potential as friends with those names would be more likely to exist. In addition to this we used generic names such as Dad, Gran etc to allow the double entendre maximum share value too.