CLOKE CLOTHING

This active wear retail brand wanted a young and fresh look for their new line, Cloke. In response I developed the positioning 'Feel Invincible' along with a catalogue, clothing tag and posters to introduce the brand to market.  When shooting the clothes I decided to create playful layouts often suggesting the training or sport that would take place when wearing them. This brought life to the catalogue and allowed me to give attitude to the brand.